Most service businesses don’t fail because of poor execution. They fail because they try to scale demand without understanding how acquisition, conversion, and unit economics interact.
Demand comes first
Before sending traffic, you must understand whether real demand exists in your area and how competitive that demand actually is.
Funnels leak quietly
Most funnels don’t collapse — they bleed. Small friction points compound and kill conversion.
Financial logic decides everything
Scaling only works when margins, acquisition cost, and capacity align.