Terms of Service

We operate one growth loop for owner-led SMBs: fast, accessible web, Local SEO/GBP, and paid media—tracked, tested and tuned to revenue. Engagements are form-first, with no public pricing and client-owned accounts by default.

1. Acceptance of Terms

By submitting an intake form, requesting a Blueprint, booking a call, signing a proposal, or paying an invoice, you agree to these Terms (“Terms”). If you accept on behalf of an organization, you confirm you have authority to bind that organization.

2. Hours & Support

• Operating hours: 9:00 AM – 9:00 PM, seven days a week (Alberta time).
• Emergency: 24/7 support for existing clients facing critical lead-flow blockers or outages.

3. Ideal Client Profile (Eligibility)

We prioritize owner-led SMBs (≈2–50 employees; typical revenue $250K–$1.5M+ CAD/yr) with high-value services (≥$150–$300 per booking) or healthy AOV e-commerce, visible digital gaps, and capacity to absorb more demand within 30–90 days. We may decline engagements that aren’t a fit (e.g., fully booked teams, committee decision-making, unrealistic promises).

4. Services & Operating Model

We don’t sell à la carte packages. Work is delivered inside a single operating model (“Growth Partner”), and—only when foundations already meet our standards—select capabilities may be operated individually.

• Web & Conversion: design/dev, CWV performance, accessibility (WCAG 2.1 A/AA essentials), tracking, consent.
• Local SEO & GBP: on-page optimization, schema, GBP hygiene (categories/hours/attributes/UTMs), reviews cadence.
• Paid Media: audit & tracking sanity → keyword/angle research → initial build → data phase (~$50/day recommended) → query mining & negatives → iterative optimization + CRO/A/B on landings.
• Measurement: dashboards as single source of truth, attribution sanity, insight reports (what changed, impact, next).

Deliverables, milestones, dependencies, and assumptions are defined in the proposal/SOW. Items not listed are out of scope.

5. 72-Hour Revenue Growth Blueprint

• What it is: a free, limited-slot 72-hour review focused on 1–2 high-impact opportunities (e.g., landing speed/clarity/CTA, GBP visibility, or paid media efficiency).
• Before Blueprint: you complete a short application (business, website URL, city, revenue range, platform, contact preference). We review public signals and record a 2–3 minute Loom plus a one-page PDF. Acceptance is at our discretion.
• Access: the Loom/PDF uses public data only. If you approve implementation, you grant temporary collaborator/manager access; you remain full owner and may revoke access at any time.
• Outputs: a concise gap/opportunity summary and a pragmatic 3-step plan for the next 30–90 days.
• No charges & no guarantee: the Blueprint is free and not an offer of ongoing services. Results and availability are not guaranteed.

6. Fees, Deposits & Payments (Growth Partner)

• Setup (one-time): foundations build/implementation. On delivery and payment, you own the site/code/content (see §11).
• Operation (retainer): ongoing optimization billed in advance monthly.
• Performance components (optional): lead bonuses or attributable revenue share may be added when meaningful and measurable, and will be stated in the SOW.
• Third-party costs: media spend, SaaS, domains, apps, stock, fonts, etc. are client-funded in client-owned accounts.
• Late payments: work may pause; statutory/contractual interest may apply.

7. Timelines, Inputs & Revisions

Schedules assume timely inputs, approvals, and access. Delays in content/feedback extend timelines. We work milestone-first with weekly check-ins. Unless stated otherwise, major deliverables include 1–3 grouped rounds of revisions; net-new directions/extra rounds are billable.

8. Changes & Out-of-Scope

Material changes (new flows, features, integrations, languages, redesigns, rebrands) require a written change order with updated fees and timeline.

9. Platforms & Policies

We integrate with platforms such as Google, Microsoft Advertising, Meta, Shopify, Cloudflare, Vercel/Netlify, and analytics tools. You agree to comply with their terms and maintain accounts in good standing. Platform policies/pricing may change.

10. Performance, SEO, Accessibility & Ads Practices

• Performance: for new pages we target mobile Lighthouse ≥90 and LCP < 2.5s, subject to media weight/third-party scripts; trade-offs documented.
• SEO: no guarantees of rankings/traffic; we focus on durable inputs (on-page, schema, internal links, GBP hygiene, reviews).
• Accessibility: WCAG 2.1 A/AA essentials for shipped templates unless otherwise agreed.
• Paid media: no guarantees of ROAS/volume. We mine queries, add negatives, adjust bids/budgets, and coordinate CRO/A/B to improve efficiency.

11. BrandsBuilders Performance™ Guarantee (Optional)

When expressly included in your SOW, we continue iterating within the agreed scope at no additional service fee until we reach a mutually-defined profit threshold, provided the following minimum conditions are continuously met:

• Minimum daily ad budget: CAD $50/day per active channel.
• Creative supply: you provide raw content (photos/video). Editing/variants are our responsibility.
• Active participation: timely reviews/approvals and uninterrupted budgets (no mid-test pauses).

If these conditions are not met, this guarantee is suspended until they are restored. The guarantee applies to service iteration time only and does not cover third-party costs (media spend, tools, etc.).

11.1 Profit Definition

“Profit threshold” means positive net contribution after product/service costs and ad spend, as documented in the SOW (e.g., ROAS/MER or per-lead economics).

Example is illustrative; your economics and thresholds are specified in the SOW.

12. Intellectual Property & Ownership

• Client-owned accounts: wherever feasible, properties are created in client-owned accounts with appropriate roles.
• Ownership transfer: upon full payment of amounts due, ownership of final approved deliverables transfers to you, excluding third-party assets, open-source components (under their licenses), and our internal libraries/process docs.
• Pre-payment license: before full payment, you receive a temporary, revocable license for internal review only. No public launch until invoices are paid.
• Working files: non-final explorations/working files are not deliverables unless explicitly included in the SOW.

13. Portfolio Use & Case Studies

You grant us a non-exclusive, worldwide, royalty-free license to reference non-confidential final work (screens, public URLs, approved metrics) in portfolio, site, and proposals. If you require NDA or delayed publicity, state it in the SOW and we will comply.

14. Confidentiality

Each party will protect the other’s non-public information and use it only to perform obligations under these Terms and the SOW.

15. Data, Privacy & Consent

Personal data is handled per our Privacy Policy. We operate with minimal tracking and consent patterns aligned to Canadian privacy principles (PIPEDA). Where applicable, you are the controller of your customer data; we act as a service provider/processor. You are responsible for the truthfulness of claims, pricing, and representations in your content/ads.

16. Post-Engagement Support

• Starter Local / Pro Local: 15 days for minor technical adjustments and Q&A.
• E-commerce Starter / Premium: 30 days for initial scale guidance and tune-ups.

Support windows start at the formal hand-off date. Out-of-scope changes and net-new features are quoted separately.

17. Cancellations, Pauses & Refunds

• Cancellation: you may cancel with written notice. Earned fees (including setup once work has begun) remain due; we deliver paid work-in-progress.
• Pauses: if a project is inactive 21+ days due to missing inputs, we may pause and re-book; a restart fee may apply.
• Refunds: payments are non-refundable once work has started, except where required by law.

18. Warranties & Disclaimers

• We warrant that deliverables will substantially conform to the SOW for 30 days after launch (60 days for checkout-blocking e-commerce defects we introduced).
• Except as stated, services are provided “as is”. We do not guarantee specific rankings, revenues, bookings, or ad performance outcomes.

19. Limitation of Liability

To the maximum extent permitted by law, our total liability related to the services is limited to the fees actually paid to us for the specific SOW during the three (3) months preceding the claim. We are not liable for indirect, incidental, special, punitive, or consequential damages, including lost profits or data.

20. Indemnification

You agree to indemnify and hold us harmless from claims arising out of your content, products, claims in ads, or misuse of deliverables, and from third-party disputes related to your operations or regulatory compliance.

21. Force Majeure

Neither party is liable for delays or failures caused by events beyond reasonable control (e.g., platform outages or policy changes, strikes, natural disasters, governmental actions).

22. Governing Law & Dispute Resolution

These Terms are governed by the laws of the Province of Alberta and applicable Canadian federal law. Parties will first attempt good-faith resolution. If unresolved, disputes will be submitted to binding arbitration in Alberta, conducted in English, with each party bearing its own costs.

23. Changes to These Terms

We may update these Terms from time to time. Material changes will be posted here with an updated “Last updated” date. Continued use after changes constitutes acceptance.

24. Contact