1. Audit & Tracking Sanity
- Accounts, pixels, GA4, conversions and UTM hygiene review
- Crawl/index sanity for landings + basic speed/CWV checks
- Attribution sanity (model compare, lag, duplicate events)
Operated inside our Growth Partner — not sold standalone
Paid Media (Google & Meta) audit → research → launch → optimize for ROAS
We run ads only when we control the loop: tracking, keywords, landings and CRO. Start with a 72-hour Revenue Growth Blueprint, then launch and iterate to lift ROAS beyond target.
Alberta • Open 9am–9pm daily
Channels we operate
- Google Ads (Search, Performance Max, Shopping, YouTube when justified)
- Meta Ads (Facebook & Instagram: prospecting + remarketing)
- Microsoft Advertising (Bing) when incremental demand exists
Surfaces added/removed based on volume, margins and tracking quality.
How we run paid media
No packages. A single operating model focused on compounding ROAS.
2. Keyword & Angle Research
- Demand mapping (core, long-tail, local intent) + match-type strategy
- Query themes, competitor angles, and offer hooks
- Initial negatives plan (brand safety, irrelevant intents)
3. Initial Campaign Build (Data Phase)
Minimum media budget: ~ $50/day to collect statistically useful data in the first weeks.
- Lean structure (Search/Shopping or PMax when justified)
- Tight ad groups with message-match landings
- Enhanced conversions + call/form tracking wired
4. Data Review (Days 7–21)
- Search term mining → add negative keywords continuously
- Early bid & budget adjustments (tCPA/tROAS as signal matures)
- Creative iterations on winning angles; trim placement waste
5. CRO & A/B Testing
- Headline/CTA/form friction tests on landings (A/B light)
- Speed & clarity quick wins (LCP, layout shift, trust cues)
- Thank-you logic & follow-up to lift close rate
6. Scale & ROAS Lift
- Expand profitable segments; cap CPA / raise ROAS targets
- Seasonality, value rules, budget scenarios & new surfaces
- Monthly insight: what changed, impact, next steps
Operational standards
- Search term audits weekly; negatives added on the fly
- Bid/budget pacing by daypart/geo/device when justified
- Creative backlog maintained (UGC, hooks, offers)
- Feed & Merchant Center hygiene for Shopping
- Exclusions and frequency controls for Meta remarketing
- Anomaly detection and rollback plan documented
Who this is for
We partner with a small number of brands where paid media can unlock revenue quickly.
- Owner-led SMB (2–10 employees) with capacity to handle more demand in 30–90 days
- High-value services (≥ $150–$400 per appointment) or e-commerce with healthy AOV (≥ $60)
- Based in Alberta (Calgary, Edmonton, Airdrie, Lethbridge, Red Deer)
- Willing to ship landing updates quickly; clear decision-maker
Request your Revenue Growth Blueprint
72-hour turnaround. We review your website and Google presence, then send a 2–3 minute Loom + PDF with gaps, opportunities, and a clear 3-step plan.