Core capabilities
- On-page local optimization for key service & location pages (titles, metas, H1–H3, internal links, contact blocks).
- LocalBusiness / FAQ schema where relevant; breadcrumb & Article schema on content.
- Google Business Profile hygiene & optimization: categories, services, attributes, hours, UTM tracking.
- Reviews engine: short asks, QR/link cards, response templates, team cadence.
- Search Console targets; GA4 goals and events for calls, forms and bookings.
- Core Web Vitals sanity and quick wins to protect local conversion on mobile.